Do It With Video!

Most people think video conferencing is primarily a replacement for the more traditional audio conferencing and to some extent, it is.  But Video Conferencing is so much more than replacing audio with video-plus-audio.  It's the ultimate sales and marketing tool for your business. We thought it was time to highlight some of the things you could do with video conferencing to increase the top-line of your business.

Do it with Video 

Every conversation, whether it is with customers, prospects, partners, or employees is better when it includes video. It is a given in today's world that "being there in person" is not always possible. BUT, that doesn't mean you can't meet face-to-face (at least virtually).

Think about your business for just a second, how many ways do you communicate?  How many of those could be enhanced through video calls/conferencing?

What about your Sales or Marketing?  Email Marketing is fairly common across every business today, but what if you decided to create a standard day and time where you "talk" about your products or services.  You add that to your regularly scheduled emails (Every Tuesday at 9:00am - Open Q&A with Our CEO).  Literally, you could have those types of video conferences every day, just a different person that "hosts" the meeting.  Think of it as a virtual meet-and-greet. Anytime we "see" someone, it creates a deeper connection with them, and with your company.

How about sales training or regular "review" meetings done through video conferencing? The importance of having all your sales people trained on your products and services can't be understated. It's tough to increase sales, when your sales presentations (and those presenting them) don't have a full understanding of both your products and how they match up to your customer's business. Enter video conferencing as a sales tool.

The next step would be to have your individual sales people "record" themselves doing the presentation and answering questions. Practice does make a difference, plus feedback can be provided from multiple people, not just those available "at the moment". This type of training feedback gives each presenter the ability to practice their use of visual aides, shared documents, etc. - working through any miscues prior to "going live". This is perfect for companies that have sales people spread across a region or country, saving both time and travel expense.

Travel has become difficult in our post-pandemic world. How do you get your employees and partners involved without wasting hours (or days) of their time traveling? Video conferencing can be used in those instances.One of the wonderful things about video conferencing is that it is location "independent". People don't need to be located together to be involved. Think how powerful it is to have a subject matter expert available for a meeting with a customer (or prospect). Now, you can expand the number of people involved in a sales meeting, without needing to spend time and money traveling. 

Literally, you can increase the number of people involved in your sales and customer meetings easily with video conferencing, and in the long run, save money doing it. Not only does it help speed the process, but it also gives everyone in your company a better appreciation for what "sales really does" within your company.

Finally, video conferencing creates a better communication environment, which translates to better connection with your "audience", whether that is a customer, a prospect, your sales team or any other group of people. Video conferencing can't make a bad presentation better, but it can enhance a well organized presentation. It can also allow more people within your company to be involved, without putting an strain on your employees. Webinars, Training, Presentations, Interactive Q&A - all are easily implemented with video conferencing.

If you have questions about how to get started with video conferencing, including Zoom, Zoom Webinars, or Zoom Rooms, or want to learn more about how video conferencing can help your business, reach out to us, we are here to help. 

Maybe it's time to explore Video Conference Gear's Video Conferencing Room Kits