Video Conferencing – 3 critical factors for effective communications

There is a simple fact about communications, we listen, retain and understand much more when we can see the other person. In fact, more than half of our communication is based upon nonverbal cues, specifically, facial expressions and body language? How many of these important nonverbal details get lost every day in e-mail exchanges or conference calls? Face-to-face communication is more personal, builds a higher level of trust, reduces confusion and makes people more accountable for their actions.  

Of course, in today’s business environment, communicating in person is not always possible. Our business lives, live as much in the world of virtual communications as it does in the physical world. But that does not mean face-to-face meetings are impossible, with video conferencing, we have a tool which allows for natural, face-to-face communication even when people are half a world away (or even next door).

For many organizations, video conferencing is promoted as a way to reduce expenses. In fact, the typical customer can reduce travel by 30% to 50%, which results in a significant cost savings to the bottom line. Expense is only one factor of a video conferencing strategy, others include:

• increased productivity
• environmental responsibility
• hiring based upon experience, not location
• and improved work/life balance for employees

Video conferencing affects the way business is conducted across an entire organization. With video, you can interview job candidates remotely, enhance remote/work from home programs, get real-time feedback from suppliers straight to the manufacturing floor, record training sessions and CEO messages, and much more.

Today, organizations use video conferencing for more than just company meetings, broadcasting from one conference room to conference room. It can be a very personal experience when people at all levels of an organization can choose the solution appropriate for them and participate in video calls on their schedule.

We have developed these series of articles to help you put together the right elements of a video communication strategy and solution, ensuring user adoption and measuring your success.

Over the next few articles, we will discuss these key elements:

1. Finding the Fit – ideas from across the industry
2. Changing the way your company communicates
3. Creating real Return on Investment

VideoConferenceGear.com specializes in products and service specifically for video conferencing solutions. We represent a full range of products, including the industry leading TelyCam line of ready to use video conferencing cameras. From your first purchase, through a full implementation of video conferencing, we are here to be your partner and ensure your solution fits your goals. Give us a call, chat with us online, or better yet, let’s do a video conferencing call, so we can show you the difference video can make.